Avant-garde interior designer firm Jewels Canley has been appointed to create and supply curtains and soft furnishings for Rooms @James Sommerin, the 9-bed boutique hotel due to open at the luxury Beachcliff development on Penarth Esplanade next month (April 2015).

Cathays-based Jewels Canley, which has recently opened a new studio shop in Penarth, has worked with Beachcliff developer Richard Hayward previously, decorating his stunning luxury penthouse apartment in Adventurer’s Quay in Cardiff Bay. The company prides itself on mixing sumptuous stock with the most cutting edge trends.

Rather than decorating the rooms with a one size fits all approach so common in hotels, the floor-to-ceiling curtains chosen for the Rooms @James Sommerin will be bespoke to each room. Those at the back of the building will be bold, vibrant and dramatic, while those in rooms with sea facing views will be more subtle, reflecting the water in blues and teals and allowing the stunning views to make the statement. All will be made from luxurious fabrics created by the Designer Guild brand.

Jewels Canley owner Julie Perkins said: “Most hotel rooms feature bland, staid curtain fabrics, but at Beachcliff we are aiming for something luxurious and colourful that will enhance the amazing environment that is being created in this scheme. It’s great to be working with Richard again, it’s always great to work with someone who pays such attention to detail and wants only the very best.”

Jewels will also be supplying the hotel with bespoke fabric covers for chairs and tables, with the chair frames ordered from Italy and the coffee and bedside tables covered with leather for a truly contemporary feel.

Richard Hayward said: “I am passionate about Beachcliff and determined that the hotel interiors should live up to the fantastic exterior of the building. I have put a great deal of thought into which companies will help us achieve this. Julia and her team did a wonderful job at Adventurer’s Quay and I am confident that her expertise will contribute to the luxurious and high end feel being created at Beachcliff.”

Whether it is first time guests visiting Rooms @ James Sommerin, returning travellers or indeed those lucky enough to luxury homes that make up the rest of Beachcliff, all will benefit from these luxurious touches.

The design and furnishings are very much in keeping with the time and care that has been spent restoring Beachcliff. Since Richard Hayward bought the building in 2007, he and his team have had to navigate huge planning obstacles and structural difficulties to deliver a truly unique restoration project returning Beachcliff to its position as the jewel in Penarth’s crown.